Cookies are small text files that are sent from a website to the users browser. The browser holds this data for a specified amount of time. By sending a cookie with a random code to users that visit our site, our statistical tools can differentiate a new user from a returning one which helps us to analyse the populatity of parts of our site - combining that with search engine data gives us a set of tools that are essential for Search Engine Optimisation.
More information about cookies and their usage can be found on Google Analytics' developer page
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